Creative Niche: Adele Wootton and Craig Hodges

Creative Niche

Adele Wootton and Craig Hodges

Speaker: Adele Wootton and Craig Hodges
January 31, 2014

As our course is winding down it is time to focus on what is ahead – starting our careers and building our personal brand. To this end Adele Wootton and Craig Hodges from Creative Niche shared their knowledge and experience and provided much need advice when they visited our class.

Creative Niche is a world leader in connecting creative talent with the best companies in the their fields. Adele, Director of Client services, and Craig, Relationship Manager, have a wealth of experience and we are very lucky to have them share it with us.

The focus of the presentation was resumé preparation. Points to cover in a well constructed resumé are:

  • Identify the role you want in a company.
  • Conduct an assessment of your abilities, skills and experiences.
  • P-A-R:  Problem-Action-Result. What was the challenge? What action did you take to overcome the challenge? What was the result of your action?
  • List of soft skills e.g. strong work ethic, attention to detail, team player, positive attitude.
  • List of hard skills and skill level e.g. Photoshop, InDesign, Illustrator.
  • No fluff – better to be short and concise than to pad with filler.
  • Customize your resumé for each position.
  • Be concise and specific about accomplishments.
  • Showcase academic achievements, extra-curricular activities and related courses.
  • Do not include your home address (so you are not judged on accessibility).
  • Provide a direct link to your website with a PDF option for printing.
  • Check if your resumé successfully conveys your strengths and your suitability for a position by sharing your resume with people who will give you honest feedback.

Not only did Adele and Craig walk us through the daunting task of preparing a good resumé they gave us a questionnaire to help answer all the points listed above. I’m finding this a really helpful tool as it removes the terror of seeing a blank page staring back at you.

Thank you Adele and Craig for the invaluable help.

LinkedIn Page: Adele Wootton and Craig Hodges

Company: Creative Niche

TraffikGroup: Lily Varga


specker image lily

Speaker: Lily Varga
January 17, 2014

Visiting us today-Lily Varga from TraffikGroup, a Toronto advertising company working with digital, print and mobile platforms Lily is a Digital Art Director and she’s been with TraffikGroup since 2011. Lily is a graduate a  of our program and has had a variety of interesting work experiences. She excelled in Flash and her first job was designing Flash banners for Lavalife. To gain workplace experience she freelanced with Creative Niche. The downside here is not (usually) being able to use the work you produce in your portfolio.

TraffikGroup is part of the Diageo conglomerate of companies. Diageo is big in alcoholic beverages including Guinness. I’ve been around Guinness advertising all my life – one of our bathrooms at home is covered in vintage Guinness print ads. For my “marketing moment” last semester I chose Guinness because their commercials are so innovative and interesting. Also, I’ve been lucky enough to visit the Guinness museum in Dublin which was amazing. TraffikGroup are introducing a new Guinness product to Canada – Black lager. The commercial show a scene where all other lagers are virtually invisible because they are ordinary.

For Foundry Cider TraffikGroup designed the wrap for transport vehicles including TTC streetcars. The TTC sent templates for five different vehicles. These are big templates – 400 dpi could barely handle the file size.

Lily stressed the importance of responsive websites. TraffikGroup designs for desktop first and then dumbs it down for mobile. We’ve had differing opinions from our speakers this year about how to create responsive websites.

A happy workplace is very important to TraffikGroup. They work hard and play hard together . I think TraffikGroup sounds like a great place to work. The work/play environment fosters a sense of community allowing a comfort level that fosters sharing ideas.

Thanks For Visiting Us

LinkedIn Page: Lily Varga

Company: TraffikGroup